Your next best customer, best friend, or best adventure could begin with a simple comment.

Today I am celebrating my one year friendiversary with Dan & Caity.

They are gigantic dorks — which is probably why I love them so much.

Our adventure began with this video intro:

That then led to this tweet:

"How would the Hulk take a selfie though?" – @johnerikthinks #instavengers

— Dan Schenker (@heydanschenker) January 20, 2015

That ultimately led to me crashing their wedding:

The power of social media is in listening, not broadcasting.

If Dan never sent that tweet and I never responded, a friendship would have never been born.

Don’t take my word for it, here is Dan’s Perspective & then Caity’s Perspective.

Authentic relationships can be birthed online (in fact 1/3 of all marriages now originate online).

Focus more on starting a conversation than selling your commodity. You never know where that next adventure will take you and more importantly who you get to share it with.