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Facebook LIVE REPLAY
(00:00- 19:44) Welcome! / Introduction
-Official hashtag = #FlipTheFeed.
-The newsfeed is where people spend the majority of time on Facebook.
– Do you want gimmicks or principles?
-You can’t collect likes, comments, and shares and pay your bills with them.
-To Get People to Show Up, Keep Doing it.
On Thursday, Facebook launched Messenger Day, a feature within Messenger that offers the ability to share disappearing photos and videos with Facebook Friends and followers. Coming right out of the gate with over 5,000 stickers, frames, and effects, Messenger Day is poised to snag market share from Snapchat, arguably the first and most-successful mainstream social network to build a platform around temporary content.
Within Messenger Day, a photo can be taken with face-mapped masks and filters, then shared to your “Day,” a special feed comprised of the shared, expiring content. This feature may be recognized by anyone who uses Instagram stories, as they share many similar interface elements.
To access Messenger Day, [Read more…]
Snap Inc., the company behind Snapchat, went public on Thursday, filing for a $3 billion IPO. Initially priced at $17/share, the company currently has a cool $25 billion valuation.
In the 24 hours since $SNAP debuted on the market, shares have soared upward, first by 44%, then by another 10.6%, going for a price of approximately $27 per share at the time this was written.
Facebook attempted to buy out Snapchat in 2013 for $3 billion dollars, but Evan Spiegel, the then 23-year-old CEO of Snapchat, rejected it, calling it a “short-term gain.”
I guess he was right.
Interested in learning more about Snap Inc.? Check out our article about another one of their products, a wearabl camera called Spectacles.