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By now, you should notice Facebook Stories at the very top of your mobile newsfeed. A familiar format by now, Facebook Stories offers a way to publish content that expires in 24 hours, offering a current look into your day.
On Thursday, Facebook launched Messenger Day, a feature within Messenger that offers the ability to share disappearing photos and videos with Facebook Friends and followers. Coming right out of the gate with over 5,000 stickers, frames, and effects, Messenger Day is poised to snag market share from Snapchat, arguably the first and most-successful mainstream social network to build a platform around temporary content.
Within Messenger Day, a photo can be taken with face-mapped masks and filters, then shared to your “Day,” a special feed comprised of the shared, expiring content. This feature may be recognized by anyone who uses Instagram stories, as they share many similar interface elements.
To access Messenger Day, [Read more…]
Snap Inc., the company behind Snapchat, went public on Thursday, filing for a $3 billion IPO. Initially priced at $17/share, the company currently has a cool $25 billion valuation.
In the 24 hours since $SNAP debuted on the market, shares have soared upward, first by 44%, then by another 10.6%, going for a price of approximately $27 per share at the time this was written.
Facebook attempted to buy out Snapchat in 2013 for $3 billion dollars, but Evan Spiegel, the then 23-year-old CEO of Snapchat, rejected it, calling it a “short-term gain.”
I guess he was right.
Interested in learning more about Snap Inc.? Check out our article about another one of their products, a wearabl camera called Spectacles.
Snap Inc. announced today that Spectacles, its wearable camera for Snapchat, would be available for purchase on its website.
This sprightly device was previously only accessible in strategically-placed, actually kind of adorable, temporary “Snapbot” vending machines, Spectacles are currently available in three different colors to customers in the United States for $129.99.
The Spectacles brand was announced in late 2016 as a hardware extension to the (then newly-minted parent company Snap Inc.’s) Snapchat app. Its job is to wirelessly capture 10-second snaps to be sent directly to your phone’s Snapchat Memories feature, which can then be shared to your Story and your friends.
Interestingly, these snaps will have a circular aspect ratio, allowing the footage to be viewed from a phone in both portrait and landscape orientations.
Would you buy an external camera for Snapchat?
PS: Don’t let my hipster post title give off the wrong impression — I totally know what these are, and I totally ordered a pair just prior to writing this article. I’ll be posting some updates on my Snapchat as soon as I get them!