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Your next best customer, best friend, or best adventure could begin with a simple comment.
They are gigantic dorks — which is probably why I love them so much.
Our adventure began with this video intro:
That then led to this tweet:
— Dan Schenker (@heydanschenker) January 20, 2015
That ultimately led to me crashing their wedding:
The power of social media is in listening, not broadcasting.
If Dan never sent that tweet and I never responded, a friendship would have never been born.
Authentic relationships can be birthed online (in fact 1/3 of all marriages now originate online).
Focus more on starting a conversation than selling your commodity. You never know where that next adventure will take you and more importantly who you get to share it with.
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5 BIG Announcements
1) NEW Learning Course: Hack the Algorithm!
Thursday, June 16th at 9pm (eastern) > LINK to EVENT
We are about to enter a super cool series in our coaching that i’ve secretly been working on for a while called Hack the Algorithm!
In this series you will learn:
- How the Algorithm works
- How you can use it to your advantage
- Ways to get your posts to show up in your friends timeline more
- Ways to get people to STOP & READ your posts
- When the best times to post are
- Ways to get your posts to last longer
- Ways to get more engagement on your posts
- + Some Advanced Hacks
This event will be the first FB LIVE giving you an introduction to the series and showing you how to setup FB LISTS.
The series will contain 9 lessons + 2 LIVE Trainings + BONUS Material & Downloadable Worksheets.
This series will ONLY be for the Private Social Media Coaching Group. It will be full of INSANE value and you will see increased engagement on your posts in as little as 21 days!
You excited? I am!!!
2) Adventure Social Makeover Checklist
We JUST finished updating and expanding our INTERNAL USE ONLY Social Makeover Checklist. We have taken it from a 15 point checklist to a 45 point areas of social wellness plan.
NOTE: We DO NOT offer this publicly. We only did the initial 15 point checklist in the past for very limited special occasions such as charity auctions. This was valued at $135 and included as a bonus because you were one of the first to sign up for Adventure Social.
The NEW 45 point social wellness plan will ultimately be rolled out as part of a paid service most likely in the fall to a small test group. Initial pricing will now start at $248.
Here is what it means to you:
A) Your 5th Social Coaching Lesson will contain this INTERNAL USE ONLY document for you to review and use yourself as a resource.
B) You are automatically being upgraded to the $248 social wellness plan for no extra charge!
After your 5th coaching lesson, you next lesson will include a link to a form to begin your social wellness assessment that will cover 45 points on up to 3 platforms.
Fair warning — this form is extensive and asks you TONS of questions.
For your assessment, you will be able to chose from:
- Facebook Personal Profile
- Facebook Business Page
If you really want us to look at something that is not one of the 4 choices above (such as your website or another social media platform), we will do our best to accommodate your request but please understand that the additional work will slightly delay the return of your social wellness plan.
You will also have the ability to gift one of your three spots to a friend or family member. On the form you will just enter up to three accounts and those are the accounts that will be included in the social wellness plan. Please note that a few areas of the wellness plan would no longer be valid such as consistency of handle and cross pollination.
A NOTE ON LESSONS: Some of you had your lessons temporarily paused due to a major change to a piece of code we used to deliver these lessons to you. Without boring you with the nerdy details, we found out over the weekend that we were the only developer who got that particular feature working out of hundreds using it so they had to change it and make it less awesome. This (kind of) broke our awesomeness that delivered your emails but we finished re-coding it today (basically un-hacked our hack while still hacking it).
All this means is that these lessons resume and we are back at 100% Awesomeness
3) Updates, Goals, & the Future!
The beautiful thing about #AdventureSocial is that we are inventing the future each day. We do that first by helping you change the world and secondly by innovating the way people learn.
We are in the infant stages, but already #AdventureSocial is learning really cool things about you as you learn about how to accelerate your dream.
One thing we are learning is that joining a FB group is like being the new in-law at a gigantic family reunion. It can get a little overwhelming and you are always feeling one step behind.
Because of this, today the code started making a shift to also store the daily tips, tricks, and hacks on #AdventureSocial.
This will always be your launch pad for your adventure. If you ever are feeling lost or if you think you missed something, always go there. All the posts will be in chronological order as well as organized by category (usually by social media platform) as well as a new series of tags (#hacks, #stats, #pixar, etc) are being rolled out to further help you find things that you may be interested in.
You will also be able to do a simple search from that page. We will continue to expand this starting launch pad to put you in the pilot seat of your adventure!
We believe that by centralizing all of your posts for easy categorization will help your adventure, while leveraging the FB group for the community and discussion (as well as the Facebook LIVE streams).
Adventure Round Up
We get it! Life happens and it is easy to miss something. Starting this week we implemented a new feature that will email you once a week EVERYTHING that is NEW on #AdventureSocial or in Private Facebook Group.
This will be a simple email that will index all of the tips, tricks and hacks for the week so that you can easily glance at them and click on any that interest you. Remember, they are also stored forever in your account at #AdventureSocial.
Our 1% changes this month include two concepts:
In addition to learning ways to accelerate your dream, we realize that we also need to teach you how to learn this new technology. Too often it is like throwing someone in a pool to teach them how to swim.
One thing that I was inspired by Pixar was Pixar University. It is their 6 week orientation to teach you how to work at Pixar and be a part of their family.
This month we are going to be trying out some cool new things to help everyone be a part of the #AdventureFamily!
I realized over the weekend that while I have a clear idea where we are headed, you with OCD are probably going insane.
While I appreciate the trust, this month (and especially as we enter a new training series) will be updating some of the course overviews to show you a rough map of how many of these pieces fit together. We are doing this because I believe it will help you learn the concepts better when you see the big picture.
C) The Future
We believe that learning needs to be customized and “just in time” — meaning you want to learn the part you are struggling with or curious right now (think Matrix and downloading Kung Fu)
We believe that we need to communicate where you are in innovative ways. Some people like FB Group Notifications, while others like Email Summaries.
But we aren’t stopping there.
Last week we finalized our relationship with Facebook to create the first ever Adventure Bot . This will allow you to open up messenger and do really rad things like:
- Remind me when there is a FB LIVE
- What APP do I use for X and have a link returned.
- Ask your question about a particular area of social media and have a link to the article or the training messaged back to you.
Realize that this is still a ways off, but we want you to know that we are trying to innovate the way people learn and interact more thoughtfully. We are also working on a similar program with Twitter to allow you to choose to have your coaching lessons delivered via a DM if that is what you choose.
Lastly, one of the things you will notice in the days ahead, is that you will begin to be able to login to #AdventureSocial using your Facebook or Twitter account. When you do, it also updates your profile pic on the site. It still is a bit buggy but we will let you know when it is working perfect(ish)!
We are working so hard because we believe that what the world desperately needs right now is people chasing their dreams.
4) The INSIDE Scoop!
I want to make sure that you know it is important to me that we are always honoring you first. That we not only give you opportunities first, but we are also giving you a heads up before anyone else.
So here is what is happening this week:
Tonight — Tuesday, June 13th at 9pm (eastern) we have our last installment of our Snapchat training. At the end of that training we will be kicking off a promo for a Wednesday night preview of the Hack the Algorithm program that is starting on the next day inside this coaching group. Again, ONLY those in the coaching program will get the Hacking the Algorithm training.
We will open up enrollment to the coaching program for 7 days and then closing it again. With a new series like this, it is a good jumping in point as well as the content they will get will be a HUGE benefit to them.
The price for the coaching program will be $21 (vs. the $17 that you pay monthly as an early founder). They will NOT be a founder and there will be NO Social Wellness Plan. The coaching they get in and of itself is worth the $21 if not more.
Additionally access to the FREE membership will no longer be available.
I tell you this for a few reasons:
- I want you to know that we are committed that you enrolling early as a founder has it’s benefits and privileges. Nobody will ever get as great of a deal as you did. At the same time we want to always help more people, help more people.
- When we open up enrollment tomorrow night, you can tell your friends that they can enroll in the private coaching program as well as they can get the Hack the Algorithm training.
- Our last announcement is going to be this:
I originally carved out 100 test accounts that I reserved and I am absorbing the unused ones back into the adventure database. I have 73 left and will be publishing a link to this coaching group that will allow 73 friends of someone in this group to enroll like they joined with you.
If you do the math, the social wellness plan by itself is valued more than a year of coaching, but you should be able to tell them first hand the value it has brought to you.
I would ask you not to publish the link publicly and that you share it only with people who are serious about their dream. Maybe prior to today they didn’t know about the coaching or didn’t have the opportunity. Especially if they are struggling a bit maybe with their dream or even a little bit financially this might be the boost they need.
When the 73 are gone, they are gone and the link will stop working. After that, they will just have to join during the 7 day open enrollment period for the higher price, no social wellness plan and no founder status.
Let’s make these 73 special. I believe for all 73 it is the sign that they needed, but I put it in your hands.
#5: Special Coaching Invitation!
As we mentioned in the last announcement, we have 73 special coaching invitations for you to be able to send out.
Please thoughtfully use this link. We would really like to see these get in the hands of people that really could use it. Someone who is hungry and is ready to turn their adversity into some adventure!
These accounts will allow the person that enrolls to be able to join like they were joining with your access and benefits. This means they would get the $17 monthly price along with the 45 areas of social wellness plan on up to three of their accounts.
This link is LIVE now and you can use it immediately!
When the 73 accounts are taken, the link will be disabled.
We will open up enrollment again to the public tonight for 7 days but it will be for $21 a month and it will NOT include the 45 areas of social wellness makeover.
Please put this link in the hands and hearts of some people that really need it!
Consistency is Key in Social Media
Google L😍VES it. Consistency is a factor in online search results. Blogging 5 times a week for a month and then getting burned out and taking a month off is not as good as blogging one time a week and staying consistent for 5 months. More does not equal better.
It isn’t just Google, your audience notices. Consistency builds credibility. Consistency also builds your reputation. When someone is late to an appointment we either say “that’s typical” or “that is out of character”. That person has built a reputation based upon consistent behavior.
This is why car 🚗 dealerships are always promoting on the radio. They don’t know when you will be in the market for a car so they consistently advertise. If they stop advertising for a few days, that may just be the few days you were looking for a car.
Whatever platform you set out to be on, set a goal to be consistent. Your rhythm and workflow must be sustainable. One post a day is better than 5 posts in a day and then nothing for 5 days.
If you aren’t posting consistently, it is like a grocery store that you never know if it is open or not. You’d get frustrated and shop somewhere else — even if the product is inferior.
We also know that it takes the average person 8 times to hear your message before they take action. Couple this with that only 16% of your audience see your Facebook post and you can see how consistency is important. Think about that. Let’s say that your friend sees 1 out of 5 of your posts. If it takes the average person 8 times, then that means you will have to post 40 times to reach them.
🤔What if your reputation doesn’t line up with your goals? Your reputation didn’t happen overnight and it isn’t going to change overnight. You can’t change your reputation of being late to meetings by showing up to one meeting on time. It is going change when you show up on time, over time. Showing up early and bringing donuts also helps
✅Create habits for consistency. I set times each day and each week to create, manage, and review different portions of my social media.