Consistency is Key in Social Media
Google L😍VES it. Consistency is a factor in online search results. Blogging 5 times a week for a month and then getting burned out and taking a month off is not as good as blogging one time a week and staying consistent for 5 months. More does not equal better.
It isn’t just Google, your audience notices. Consistency builds credibility. Consistency also builds your reputation. When someone is late to an appointment we either say “that’s typical” or “that is out of character”. That person has built a reputation based upon consistent behavior.
This is why car 🚗 dealerships are always promoting on the radio. They don’t know when you will be in the market for a car so they consistently advertise. If they stop advertising for a few days, that may just be the few days you were looking for a car.
Whatever platform you set out to be on, set a goal to be consistent. Your rhythm and workflow must be sustainable. One post a day is better than 5 posts in a day and then nothing for 5 days.
If you aren’t posting consistently, it is like a grocery store that you never know if it is open or not. You’d get frustrated and shop somewhere else — even if the product is inferior.
We also know that it takes the average person 8 times to hear your message before they take action. Couple this with that only 16% of your audience see your Facebook post and you can see how consistency is important. Think about that. Let’s say that your friend sees 1 out of 5 of your posts. If it takes the average person 8 times, then that means you will have to post 40 times to reach them.
🤔What if your reputation doesn’t line up with your goals? Your reputation didn’t happen overnight and it isn’t going to change overnight. You can’t change your reputation of being late to meetings by showing up to one meeting on time. It is going change when you show up on time, over time. Showing up early and bringing donuts also helps
✅Create habits for consistency. I set times each day and each week to create, manage, and review different portions of my social media.